Lettering vs Calligraphy

Lettering vs Calligraphy

‘Lettering vs Calligraphy’ is a project by Giuseppe Salerno and Martina Flor. It consists of a visual dialogue between a letterer and a calligrapher, where they draw/write a letter responding to a keyword given by a moderator. The adventure aims to explore the capabilities of the two technical approaches. It delivers one letter daily and takes place online, where the visitors are invited to vote for their favourite.

MARTINA FLOR
She grew up in Buenos Aires and lived in Barcelona and The Hague to finally settle down in Berlin. She has worked in the Creative Industry for more than 12 years and does now design work, custom lettering and illustration for private clients and self initiated projects. Being a former lecturer at University of Buenos Aires and HS Anhalt, she currently runs lettering workshops in Berlin and other cities.

martinaflor.com

GIUSEPPE SALERNO
He is an italian Graphic Designer based in Berlin. He has worked in the creative field for more than 13 years and lived in Torino, Amsterdam, Madrid and Valencia. He is currently a co-founder of Design Studio Resistenza, where together with Paco González develops typographic and corporate identity projects.
He organizes workshops in calligraphy all around Berlin.

resistenza.es

Martina and Giuseppe met while living in Berlin. They showed interest for each other’s work because despite doing similar projects (identities, logotypes, typefaces) their technical approach to the solution was radically different: Giuseppe would write, Martina would draw. They also exchanged their experiences about running workshops. Martina teaches type and lettering design with pencil sketching and digital drawing. Giuseppe instructs calligraphy in various models (Fraktur, Copperplate, Gothic) with different tools (brush pen, ruling pen, pointed pen). Lettering vs Calligraphy was a project initiated to visualise the exchange between them. Martina and Giuseppe created a game that they would both enjoy playing and that could happen aside their daily work. This game delivers one letter per day according to a keyword that is at the same time a constrain and an inspiration, given by a moderator. The dialogue occurs online on a website allowing the viewers to vote and criticise. For Martina and Giuseppe the project is a way to produce work that they could use as an inspiration for other work they do (typefaces, lettering, logotypes). Making it online is a way of sharing with like minded people.

Website: www.letteringvscalligraphy.com

Lettering vs Calligraphy Giuseppe Salerno
Lettering vs Calligraphy Martina Flor